Monica Smith authored a contributed article for Today’s Managing Partner focused on how law firm leaders can strengthen their own crisis posture in 2026, both to protect firm reputation and to better support clients facing reputational risk.
In “New Year, New Standards: How to Strengthen Your Law Firm Crisis Management and Litigation PR Strategies,” Monica outlines six resolutions every law firm should consider, including formalizing crisis plans, expanding the spokesperson bench beyond the managing partner, tightening coordination between cybersecurity and communications teams, and treating litigation PR as a core practice rather than a one-off response.
The article also addresses the need for smart AI guardrails and for integrating crisis communications into client service.
The piece serves as a companion to Monica’s article in Today’s General Counsel, which focuses on in-house legal departments. Together, the articles underscore a central theme: crisis management is no longer a niche function; it is a leadership competency, and organizations are judged not only by what happens, but by how they respond.
