A Latin root for integrity.
Uncompromising in truthfulness, sincerity of heart, and reliability.
Also complete in itself, whole and undivided.
Helping You Lead withIntegrity
Integer is a communications, crisis, and PR agency with clients across diverse industries facing high-stakes matters.
We understand the importance of clear communication in today’s business climate. Whether addressing challenges or embracing opportunities, Integer’s team delivers strategies grounded in truth and authentic leadership.
Who WeServe
Integer and its clients share at least one thing in common: a commitment to leading with authenticity, clarity, and integrity in their communications.
Crisis Management and Litigation PR
We provide strategic guidance to CEOs and company/firm management who face communications challenges. We take the opportunity to help clients foster connections with partners, employees, and clients despite change, growth, and crisis.
We have collaborated with clients on complex, multifaceted issues, such as:
• Cyber breaches
• Employee misconduct
• Financial fraud
• Leadership transitions
• Malpractice
• Restructuring and bankruptcy
• Sexual misconduct and abuse
Our team has guided clients from industries such as:
• Accounting
• Associations and nonprofits
• Banking and financial services
• Construction
• Economic development
• Education
• Energy
• Entertainment and hospitality
• Fintech
• Healthcare
• Insurance
• Law
• Life sciences
• Local governments and municipalities
• Manufacturing
• Media
• Real estate
• Religious organizations
• Sports
• Technology
Thought Leadership
Building reputations requires proactive communications. Integer helps professionals advance their business development goals through media relations, content development, and media training. We know time is limited and that business development is often set aside, so we step in quickly to create visibility that captures the attention of potential clients.
Our work includes positioning leaders for media interviews, securing bylined articles and op-eds, and cultivating relationships with journalists across national, local, regional, and trade outlets. We also identify and secure speaking engagements and panel opportunities.
On the content side, we prepare award nominations and Chambers submissions – long considered the gold standard of legal directories. Our team takes a structured, strategic approach that engages researchers with clear, informed writing while minimizing the time commitment for the leaders we serve.
Proven Track Record
Integer is led by Monica Smith, a seasoned PR professional with a background in legal marketing and communications. We have counseled thousands of professionals in 25 years in matters of crisis, media relations, and marketing.
Chambers & Partners consistently ranks our leadership in its Crisis PR & Communications and Litigation Support guides. Chambers’ research is widely recognized as the most rigorous and trusted benchmarks. In 2024 and 2025, Monica was named among Lawdragon’s 100 Global Leaders in Legal Strategy & Consulting. In 2025, she was selected for Law360’s Editorial Advisory Board for the Legal Industry.
At Integer, we are your strategic partner, dedicated to helping you navigate the complexities of communication with authenticity, clarity, and integrity. Trust us to guide you through challenges, capitalize on opportunities, and build a reputation that stands out in today’s dynamic business environment.
Articles
OurLeadership
Monica Smith
Monica Smith serves leaders and their organizations with crisis communications, litigation PR, and media relations. Her clients span law firms, legal technology companies, local governments, schools districts, nonprofits, and other highly regulated organizations navigating high-stakes moments. What
they share is a commitment to leading with authenticity, clarity, and integrity in their communications.
Coaching CEOs, firm leaders, and management teams on leadership and strategic messaging, Monica helps organizations communicate confidently through growth, transition, and crisis. She has clients facing challenges such as cybersecurity breaches and ransomware attacks, employee misconduct, financial fraud, sexual abuse in schools and faith-based organizations, malpractice, and leadership transitions and succession planning.
Monica’s clients have come to count on her when the spotlight is positive. She guides attorneys and other professionals in thought-leadership programs that support business development, and she has worked across nearly every legal practice area to help clients elevate their visibility through earned media, content strategy, and media training.
Her leadership in the field has earned national distinction: placement on Lawdragon’s 100 Global Leaders in Legal Strategy & Consulting in 2024 and 2025 and selection for Law360’s Editorial Advisory Board for the Legal Industry in 2025.
Drawing on her experience advising leaders across the legal industry, she frequently speaks to law firms, legal teams, and communications professionals. In 2024, she was a panelist at DRI’s Appellate Advocacy Seminar’s session on “Managing High-Profile Appellate Litigation.”
Her professional involvement includes serving on the Public Relations Society of America’s (PRSA) Counselors Academy Conference Committee for 2025 and 2026 and previous leadership in the Legal Marketing Association, including as President of the Southeastern Chapter.
Monica is currently pursuing her Accreditation in Public Relations (APR), a distinction earned by communications professionals who demonstrate advanced strategic expertise, ethical judgment, and mastery of research-driven practices.
Before forming Integer, Monica spent 17 years at leading public relations agencies. She began her career at a global law firm. She earned her undergraduate degree from Stetson University in DeLand, Florida.
Monica calls Columbia, South Carolina, home, Home for Monica is Columbia, South Carolina, where she lives with her husband and teenage son. She enjoys discovering new golf courses, great food and wine, and traveling with her family. As a University of South Carolina Gamecocks fan by marriage, she embraces the energy of college sports and the community that comes with it. She values the relationships that make both work and life meaningful.
What ClientsSay
At Integer, we measure our success by the trust and relationships we build through our work. We’re incredibly grateful for the clients who have become long-term partners and friends. The most rewarding part of our work isn’t the media results or crisis response strategies – it’s the collaboration that makes them possible.
Here’s what some of those partners have shared about working with us.
“Monica Smith does an incredible job of helping to see any situation from the perspective of an attorney. She seamlessly integrates into the legal and client team to provide immediate value on the ground.”
“You really did so much for me during the most challenging chapter of my life – and my organization’s. You captured my voice during this time and helped me to be a better leader during our worst days of crisis. I truly appreciate it!”
“Thanks again for your help with the article. We just had a really encouraging development. Someone who read the piece reached out about our ideas. We’re now sharing more information about our services and are optimistic about moving forward with the opportunity. It’s exciting to see this kind of response directly tied to our thought leadership!”
“I’ve worked with PR at my prior two firms and never had this level of assistance. If we had gold stars, I’d give you one! Thanks for all of your great work. I really appreciate it.”
“It’s been so cool to see how our marketing efforts have taken off after years in the making. The visibility we’re getting is incredible. Integer has done a fantastic job identifying and creating opportunities for us, including attracting attention from high-profile journalists. It’s a perfect example of how one smart marketing move can create a ripple effect across our brand. We’re thrilled with the momentum—and excited for what’s next!”
“The feature you helped us land in our local business magazine led to a new client! A business owner reached out for help with a sensitive legal issue involving a former employee who had started a competing business. The client mentioned that while speaking with someone in a completely unrelated setting, they were referred to the article after the person had read it in a waiting room. That connection prompted the outreach. Just incredible to see how visibility like this turns into real opportunities. Huge thanks for making it happen!”
“Thank you again for your help on this project! Since the article was published, we’ve already had interest from someone closely connected to the organizations mentioned. They reached out directly to express appreciation for the piece, and we’re hopeful this will lead to further conversations. We’re excited to see engagement happening so quickly.”
Resources
Interview Prep Worksheet
Crisis Communications Playbook
Podcast Prep Worksheet
The Associates Guide to Reputation Building
Workshops + CLE Programsfor Law Firms and Legal Teams
At Integer, we design and deliver dynamic, practical workshops that help attorneys strengthen their professional reputation, build visibility, and communicate with purpose.
These programs are tailored specifically for law firms and in-house legal teams, blending insights from media relations, strategic communications, crisis communications, and decades of experience working inside the legal industry.
Led by Integer founder Monica Smith – a strategic communications consultant trusted by law firms, legal tech companies, and high-stakes organizations nationwide – each session gives attorneys clear, actionable tools to elevate their visibility and build long-term credibility.
Whether you’re training a new class of associates, developing future firm leaders, or preparing your team to navigate high-stakes situations, our sessions give attorneys practical tools they can use immediately – without adding more to their already-full plates.
Why Law Firms Choose Integer Workshops
• Designed for legal audiences. We work with law firms every day, so our examples,
scenarios, and exercises reflect real-world attorney challenges.
• Immediate takeaways. No theory. No fluff. Just practical guidance attorneys can put into
action on the same day.
• Engaging and interactive. Workshops are fast-paced, discussion-heavy, and built to spark
confidence and curiosity.
• CLE available. Many of our programs can be offered for CLE credit, depending on yourstate’srequirements.
• Customized for your firm. We tailor every session to your practice mix, culture, and attorney experience level.
Signature Programs
Building Your Reputation Early: How Associates Can Leverage Media Relations to Strengthen Their Practice and Professional Brand
A high-energy session for associates on how strategic communications – media relations, thought leadership, and digital presence – can accelerate credibility and career momentum.
Takeaways: build visibility early, identify your emerging niche, work effectively with the marketing team, and turn everyday work into long-term opportunity.
Litigating in the Court of Public Opinion
For litigators handling sensitive or high-profile matters, this session explores how to manage public perception, work effectively with reporters, and minimize reputational risk for clients.
Takeaways: message discipline, working with in-house teams, media protocols, and building a
defensible communication strategy.
Crisis Communications for Legal Teams
A practical guide to preparing for and responding to crises with clarity, coordination, and
confidence.
Takeaways: building a message architecture, managing internal and external audiences, avoiding common pitfalls, and protecting credibility under pressure.
Building a Reputation That Builds a Book: How Media Relations Drives New Business
Reputation and business development are inseparable – and strategic media engagement is
one of the most powerful ways attorneys can accelerate both.
Takeaways: what makes work newsworthy, how to turn case wins and deals into story opportunities, collaborating with your marketing team, and using visibility to strengthen relationships and drive revenue.
Podcasting for Lawyers: Turning Insight into Influence
Podcasting is one of the most effective – yet most underused – visibility tools available to attorneys. This session breaks down how lawyers can participate in podcasts strategically, whether as expert guests or as hosts building their own platform.
Takeaways: choosing the right podcasts, preparing for interviews, delivering clear messages, repurposing episodes into content, and using podcasting to build long-term credibility.
Format Options
• 60- or 90-minute CLE sessions
• Half-day workshops
• Firm retreats and leadership offsites
• Virtual or in-person programs
• Customized trainings for teams, practice groups, or attorney cohorts
Ready to bring a program to your team – or customize a new workshop for yourattorneys?
Contact us to schedule a session or learn more about our CLE options.